Drawing customers in online and getting them to purchase goods and services sounds simple, but it can be a little tougher than it looks. With some smart SEO strategies, it is possible to draw in many different customers. It’s difficult to guarantee that every customer who visits your site will make a purchase, however. In the digital world, businesses can invest in retargeting to appeal repeatedly to the same customers and bring them back to try to win their business again.
At Times Media, we understand the value of remarketing and how to do it successfully. We use proven strategies to increase the visibility of your business so that customers know where to go to find what they are looking for.
Is It Necessary?
It is more likely that a visitor to your website will browse and leave without making a purchase on the first visit. Out of every 100 visitors, it’s likely that only 2 will make a purchase during that initial visit. 98 out of every 100 consumers use the web to do their shopping. With these numbers, you want to make sure that consumers know who you are and what you do so that they come back for a second visit and hopefully make a purchase.
Our retargeting strategies help to identify your ideal customers and bring them back to your website over and over again. Through remarketing, your business can see:
- Lost leads recaptured
- One-time visitors becoming loyal customers
- An increase in conversions
- An increase to your return on investment
- Maximization of your front end campaign
You don’t have to count a consumer as lost just because they visited your website once and left without making a purchase. By making sure your customers are constantly aware of your business, you increase the odds of getting those customers back and making more sales.
What Times Media Can Do
Here at Times Media, we keep careful tabs on what your website is doing. We track all of your visitors, including the ones that result in no sales. Through analysis of this data, we create advertisements to help draw back in the ones that got away. Retargeting and remarketing like this can also help in the development of your future advertising campaigns to better appeal to your most ideal customer base from the outset.
Call Us Today
Shreveport Times Media can help you develop your marketing campaign in order to recapture those customers that seemed to get away. If you’re looking to re-strategize and bring customers back to your site again and again, call us today.