Put Your Marketing in Motion

Date: October 03, 2016

A medium that moves.

Video doesn’t just move, it moves consumers. No other medium is more effective for attracting their attention, allowing you to connect with them. And when you combine digital video with mobile devices, your message is in the palm of their hands.

A powerful marketing tool:

YouTube receives over 4 billion hits a day. [1]
An average of 75% of online video viewers interact with an online video ad every month. [2]
USA TODAY Network visitors watch over 124 million minutes of video monthly, averaging 18.5 minutes per viewer.[3]
92% of online video consumers share videos with others. [2]

Selling your story:

90% of users say that product videos are helpful in the decision process. [2]
Adding video increases business website conversion rates by 40% to 80%. [1, 2]
A whopping 46% of retail video viewers take action after watching a video. [1]
Video in an email leads to a 200% to 300% increase in click-through rate. [2]
Real estate listings that include a video receive 403% more inquiries than those that don’t. [2]

It’s all about audience.

It’s undeniable that video is a critical medium for showcasing your message. That said, the first step when it comes to creating a compelling video doesn’t involve scripts, lights, or cameras. You need to know who and where your target audience is before selecting the best advertising vehicles to reach them. Remember, in the digital age, “content is king.” Unless your video is presented on a site featuring content that consumers are actively seeking, it’s like a movie playing in an empty theater. And if consumers can’t access that content on mobile devices, you’re missing out on the fastest-growing portion of today’s audience.

A picture perfect partner.

We can help you find your audience, craft your message, and create video that engages your target audience and moves them to action. To learn more about video and the many other ways we can help you grow your business, call (318)524-8775.

Sources

1. (Sources: Lightswitch, Forrester)

2. (Source: Insivia, January, 2016)

3. (Source: comScore Video Metrix, May 2016)

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