How to Get Started with Instagram Ads

Date: May 04, 2016

How to Get Started with Instagram Ads 

For brands looking to expand online reach, Instagram could be an effective platform to consider. The social network currently has 300 million monthly active users—70% of which reside in the U.S. According to eMarketer, Instagram mobile ad revenue is expected to reach $2.81 billion worldwide in 2017. If your target market is between the ages of 12 and 34, then advertising on Instagram might be right for your business. 

If you’re ready to start making Instagram ads a part of your advertising strategy, connect your Instagram account to your Facebook page and use the steps below to get started: 

1. Choose a type of Instagram ad to promote. 

You can choose from three basic types of Instagram ads: image, video, and carousel. Image and video ads are standard and allow you to include a call-to-action button. Carousel ads, on the other hand, let you expand your brand story by including multiple images for the user to browse through. 

2. Use Facebook ad targeting to connect with your audience. 

Just like with Facebook ads, you can target your Instagram ads to reach certain people based on demographics, location, and interests. This helps ensure your ads are delivered to a relevant and interested audience. 

3. Create original ad content. 

Though it may be tempting to run the same ads on Instagram that you do on Facebook since the two are connected, best practices suggest you should create captivating visual ad content that is developed specifically for your Instagram audience.  

4. Make use of relevant hashtags. 

Hashtags are a great way to expand the reach of your advertising on Instagram. Just make sure that the hashtags you use are both relevant and popular on the platform by performing the proper research. 

If you want to see real results from your Instagram marketing, it is important to start with an effective strategy. Times Media in Shreveport, Louisiana, can help you make a splash on Instagram. Contact us today for more information about how we can help you develop and implement a winning social media marketing strategy. 

Talk to a media specialist today!


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