How A/B Testing Helps Marketing Campaigns Succeed

Date: April 25, 2016

How A/B Testing Helps Marketing Campaigns Succeed 

Your marketing strategy can be a game of trial-and-error, unless you put systems in place to test and re-test strategy to ensure optimal engagement. A/B testing allows you to compare two versions of your website, app, or digital ad to see which is more effective with your target audience. While it sounds complicated, the process can be surprisingly easy, and it can end up saving you time and money in the long run. 

A/B Testing – What is it?  

A/B testing is a general term to describe comparing two or more variables of your campaigns. Sometimes referred to as split testing or bucket testing, the process can be as simple or complex as you want. For example, you may want to test two different versions of your email subject line to see which one gets more opens. Or, you may want to see which colors on your landing pages are most effective when it comes to getting users to take action. 

Why A/B Testing Is Important 

A/B testing allows you to target, test, and record the effectiveness of specific campaign elements. This will help you increase conversions, while saving you the expense of making changes that aren’t informed by data. Split testing offers you the statistical backing to validate the changes you want to make. 

Techniques You Can Try 

If you haven’t tried A/B testing content and/and design before, there are plenty of easy ways to get started. Social media is a great place to start. Try out different call-to-actions and content types, such as blogs vs. video, to see which yields the most audience engagement. Even testing the placement of social share buttons on your website can help give you the information needed to maximize click through rates. 

A/B testing and conversion optimization are an important part of every digital campaign you run with Times Media in Shreveport, Louisiana. Contact us today for a free consultation, and to make the most of your marketing strategy this year.  

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