Google Analytics: Why Businesses Should Give Their Marketing Partners Read Access

Date: April 26, 2016

Google Analytics: Why Businesses Should Give Their Marketing Partners Read Access

For marketers looking to monitor and track the effectiveness of digital campaigns, Google Analytics is a crucial tool. Having access to the comprehensive data Google Analytics provides allows you to figure out what’s working and what’s not—for both the business and its marketing partners.

Below, we share the top reasons you should grant partners “read” access to your Google Analytics data, and the simple steps it takes to do so:

Greater Insight into Your Data

While website analytics are essential to track, they aren’t always the easiest to understand. By granting partners access to your campaign analytics, you can learn how to use data to optimize campaign performance. An external marketing agency can help get your analytics dashboard set up if you haven't been using it and will be able to explain what each view means for your business.

Streamlined Efficiency

Sharing Google Analytics access with outside marketing partner means you are both responsible for tracking and analyzing data so that it can be used to measure success and strategize for future campaigns. Granting your marketing partners "read" access to Google Analytics means they will not be able to edit your data or settings, meaning you will not have to worry about the integrity of your data and everyone is on the same page on what is and isn’t working.

Granting Access is Easy

It’s easy to both add and remove users to your Analytics account. After you’ve logged in, click on the "users" tab, and add as many new users as you’d like by entering their email addresses. To grant read access only, make sure you add them as “users” and not “administrators” so they can’t accidentally change data or settings.

Remember, whenever partnering on your marketing efforts, sharing analytics is the quickest way to measure a campaign and make sure the entire team stays up to date. And if you’re looking for a top agency to enhance your marketing efforts, the expert team at Times Media in Shreveport, Louisiana, can help. Contact us today for a free consultation.

Talk to a media specialist today!


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